PayPerPost has a new contest where everyone is supposed to post different images (at least I hope they're all different) which are each portions of a larger picture, and whoever reassembles them into the actual picture gets a prize. Not the usual blog advertising. Here's one picture:
And the linking phrase: payperpostbignews
I have a sneaking suspicion it's a scan of their mission statement, or the first page of their business plan, or something like that. None of those words are at all exciting.