People love being in on something...

I'm sure you've heard about the PayPerPost people showing up at the Today Show.. all I can say is that the Today Show people seemed pretty accomodating considering that it could have devolved into a giant hullaballoo. But the audience members who helped out seemed to enjoy being in the middle of something unusual happening. PayPerPost refers to it as Guerilla Marketing, but unless they jumped those people and forced promotional items over their heads, I'd have to say it's more like "winning hearts and minds". ;) Let's just hope that not every new company tries to take this new route or we'll never be able to watch anything but reruns..